LUKE COMBS WORLD TOUR : TORONTO SHOW POSTER
CLIENT
Live Nation
DISCIPLINES
Illustration • Graphic Design • Screen Printing
SCOPE
Screeprint
DIRECTION
Nick Coyle
DELIVERABLES
2 Posters, 2 Colour Variations, Artwork Separations
YEAR
2023
OVERVIEW
Two hand-illustrated, six-colour screenprinted show posters for one of country music's biggest live acts.
In 2023, Nick Coyle Creative was commissioned by Live Nation to design the official show poster for Luke Combs' World Tour date in Toronto. The brief was straightforward and uncompromising: produce a collectible, hand-illustrated gig poster worthy of one of the most successful tours in country music history. Something fans would want to pull off the merch table and put on their walls. The result was two limited-edition screen-printed posters, each produced in a distinct colour way, one in red, one in blue. Both hand-illustrated from scratch and printed using six-colour screen-print separations. The posters were sold as official merch at the concert and through online channels.
THE CHALLENGE
Making something people keep.
A show poster for a stadium-level tour is more than marketing, it's a souvenir. It competes with every other piece of merch at the table, and it goes home with someone who paid to be there . The standard for collectible gig poster design is genuinely high, and the audience knows the difference.
Screenprint as a medium, not a finish. Every element of the illustration had to be conceived with ink layers in mind: what overlaps, what separates, how colours mix on press. Working backward from the separation files at the end is not an option. It has to be built that way from the start.
Two posters, one cohesive identity. Producing two distinct colour ways meant designing a system that could hold two completely different emotional registers while still reading as a matching set. Everything was drawn by hand, at the scale and resolution required for a quality screen print, the illustration had to hold up to scrutiny. Every line, every texture, every letterform needed to be deliberate.
RED SEPARATIONS
BLUE SEPARATIONS
HANGING IN SCOTIABANK ARENA
CONCLUSION
What was delivered.
2 hand-illustrated show posters — One red colourway, one blue colourway, designed as limited-edition collectibles for the Toronto date of Luke Combs' World Tour.
6-colour screenprint separations — Complete, press-ready separation files for both variants, prepared for screenprint production.
Print production ready artwork — All files delivered to Live Nation spec for physical merch production and online sale.
© NICK COYLE CREATIVE. COPYRIGHT 2026