LUKE COMBS WORLD TOUR : TORONTO SHOW POSTER
Client
Live Nation
Creative Direction & Design
Nick Coyle
Disciplines
Illustration · Graphic Design · Print Production
Deliverables
2 Hand Drawn Posters , Separation Files
Scope
Print
Year
2023
OVERVIEW
Two hand-illustrated, six-colour screenprinted show posters for one of country music's biggest live acts
In 2023, Nick Coyle Creative was commissioned by Live Nation to design the official show poster for Luke Combs' World Tour date in Toronto. The brief was straightforward and uncompromising: produce a collectible, hand-illustrated gig poster worthy of one of the most successful tours in country music history — something fans would want to pull off the merch table and put on their walls. The result was two limited-edition screenprinted posters, each produced in a distinct colourway — one in red, one in blue — both hand-illustrated from scratch and printed using six-colour screenprint separations. The posters were sold as official merch at the concert and through online channels.
THE CHALLENGE
Making something people keep
System thinking at institutional scale. Every decision was made with the full system in mind — not just how a single asset would look, but how the design language would hold up across years of continuous output, multiple sub-brands, and every platform the Academy operates on.
A show poster for a stadium-level tour is more than marketing, it's a souvenir. It competes with every other piece of merch at the table, and it goes home with someone who paid to be there — which means it has to earn its place on a wall, not just a landfill. The standard for collectible gig poster design is genuinely high, and the audience knows the difference.
Screenprint as a medium, not a finish. Every element of the illustration had to be conceived with ink layers in mind: what overlaps, what separates, how colours mix on press. Working backward from the separation files at the end is not an option. It has to be built that way from the start.
Two posters, one cohesive identity. Producing two distinct colourways — a red variant and a blue variant — meant designing a system that could hold two completely different emotional registers while still reading as a matching set. Everything was drawn by hand, at the scale and resolution required for a quality screenprint, the illustration had to hold up to scrutiny. Every line, every texture, every letterform needed to be deliberate.
RED SEPARATIONS
BLUE SEPARATIONS
HANGING IN SCOTIABANK ARENA
CONCLUSION
WHAT WAS DELIEVERED
2 hand-illustrated show posters — one red colourway, one blue colourway — designed as limited-edition collectibles for the Toronto date of Luke Combs' World Tour
6-colour screenprint separations — complete, press-ready separation files for both variants, prepared for screenprint production
Print production ready artwork — all files delivered to Live Nation spec for physical merch production and online sale
© NICK COYLE CREATIVE. COPYRIGHT 2026